Content Marketing / Influencer Management
When I started at CompanyCam an influencer program didn’t exist. I was tasked with building and establishing the program from scratch. The program has now had over 100 creators through it and roughly 300-500 pieces of content generated. When developing the program we also built out systems and partnerships in order for our growth ops team to be able to utilize all the content in our ad funnels. The content created through the program has consistently produced our top performing ads and have informed how our team approaches creative. Due to the success of the program, it became the initial and primary strategy to begin marketing into different global regions.
Leveling Up The Program
As part of the overall content and brand strategy, my goal was to find ways to enhance the partnerships CompanyCam had with our influencers and to push what that program could do.
As part of that, I organized and planned to have one of our influencers flown in to do a content sprint with the team. The result was our highest performing content across organic and paid. We were able to capture and produce and 10-20 short form videos and two long form videos, one of which was our highest performing Youtube video to date with over 400K views and a ton of engagement from the contracting space.
The team also pulled together multiple other resources, including on of the best performing ads to date, product demos, and many other resources. This furthered the program and has created other opportunities for deeper partnerships with other influencers.